First Coast  Creative Web and Graphic Design Solutions

Cost Effective Web and Graphic Design Solutions for small business startups in Jacksonville, Florida.

Working with FCC is a partnership.
Web Design, Company Logos, eCommerce – we can help your business reach the top. We are dedicated to exceptional client support, cutting edge technology, & cost effective business solutions.

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Web Design Jacksonville Florida

Our passion is developing customized web sites that are as beautiful on the inside as they are on the outside.

FCC is dedicated to helping you create a custom web presence that is professional, easy to update, and executes all of your online marketing objectives. We specialize in working closely to develop customized technology platforms that conform to your business needs.

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Jacksonville Florida Graphic Design

With over 15 years experience in commercial Graphic Design let First Coast Creative help develop your brand’s image.

The art of visual communication is a key aspect of your success. When customers see your brand’s identity they instantly make hundreds of assumptions about you.

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eCommerce Jacksonville Florida

A successful eCommerce web site can reach millions of potential buyers with a click of the mouse at a fraction of the traditional costs.

Take advantage of the globalization of consumer purchasing habits by partnering with FCC to create your online catalog of products. We have developed customized shopping cart solutions for many online retailers in Jacksonville Florida.

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Mobile Application Development

The world has gone Mobile and so has business. By 2020 95% of all web traffic will be from mobile devices.

While having an effective web site is step one, step two is providing that exact same experience on mobile devices. Whether you are looking for a native application or web application, FCC can design, develop and launch your mobile strategies.

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Search Engine Optimization is the art of legitimately connecting your business with your customers.

Don’t be fooled by “spammy” web marketers promising a quick turn around page one ranking. There is only one way to get in front of your customers – provide relevant content that has value. SEO is about strategic content authoring and publishing, not keyword stuffing and pay-per clicks.

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Color Chooser

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Customize the theme live with the Color Chooser.
Save your custom presets by logging in as Admin.

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Updated RokTabs

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RokTabs now supports inline icons for each Tab.
Dynamic controls in its settings allow for easy icon assignment.

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Built with the Gantry Framework

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Advanced Menu Options

Oct10 Demo Image Fusion Menu, Mootools powered CSS menu.
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Mar10 Demo Image Splitmenu, a Versatile and Functional menu.
A traditional, separated 1st and 2nd tier menu system.

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Jacksonville Florida’s most advanced Web Design Solutions at an affordable cost.

We specialize in Web Design in Jacksonville Florida , but also provide small business logo design, website development, mobile web design and eCommerce solutions. In the area of designing Websites for the Jacksonville Florida region, we come to the table with over 15 of years of creative and technical experience in high powered graphic design and website solutions. As a graphic design company we craft websites with pride. All of our Web Design projects in Jacksonville Florida are created with web standards, so our sites are future proof, scalable, and adhere to the W3C recommendations. Our Jacksonville Florida Websites are top notch, highly advanced and customized to your business needs.

We are not a top heavy marketing firm or advertising agency. We are a community of professional freelance web designers, graphic artists, Flash developers, PHP Programmers, and usability specialists who create web sites that are beautiful on the inside and out.

Our clients work with First Coast Creative when they are looking for:

  • Creative graphic design solutions
  • A strong internet presence that attracts loyal customers
  • Advanced technical programming solutions for custom website development
  • Mobile solutions for eCommerce website portals
  • “White Hat” Search Engine Optimization
  • Logo design and branding
  • Professional internet marketing solutions


All of our Jacksonville Florida clients are delivered websites and graphic design solutions that are exceptional. We establish long term relationships and provide excellent Customer Support.
Let’s get started today.

Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Before humans learned to appreciate the aesthetics of color, there were far more practical aspects of communicating with color. Our very survival depends on the ability to identify necessary objects and/or warning signals whether they are animal, vegetable or mineral and color is an integral part of the identification process.

Among other uses, color stimulates and works synergistically with all of the senses, symbolizes abstract concepts and thoughts, expresses fantasy or wish fulfillment, recalls another time or place, and produces an aesthetic or emotional response.

There is no better place to gauge the effectiveness of color than in the marketplace where it is a vital key in communicating a positive, enticing, and irresistible image to a product. Often called the ?silent salesperson? color must immediately attract the consumer?s eye, convey the message of what the product is all about, create a brand identity, and most importantly, help to make the sale.?

Color Factiods

Confining color to a particular feature or usage will give greater emphasis to that feature. Repeating a color too many times can create a distraction or dilution of attention.

Memory retention studies show that confusion abounds when words that are associated with specific colors are written in different colors. Example: The word ?Blue? written in Green will momentarily confuse the viewer. Hamburgers can never be green. Milk is never red.

  • Outlining a color in black or a darker shade will enhance the color. It prevents the color from spreading.
  • Colors change significantly in different environments, especially with changing light condition or dominant back ground colors.
  • The human eye sees warm colors before it sees cool colors.
  • New or novel colors are always interesting to the eye. Colors the eye has never seen before will always attract attention.

Common Themes Associated with Color

Red: Stimulating, exciting, dynamic, provocative. Hands down the strongest color. Only color that releases the hormone Epinephrine, causing a biochemical response of increased heart rate, adrenaline flow, and blood pressure.

  • Black: Powerful, mysterious, strong, classic, elegant, expensive.
  • Pink: Happy, sweet, romantic, youthful.
  • Orange: Energizing, inviting, friendly, vital, tangy.
  • Yellow: Luminous, warming, sunny, cheerful, enlightening.
  • Brown: Rustic, sheltering, rich, durable, earthy, home.
  • Blue: Constant, quiet, dependable, cool, serene, trustworthy.
  • Green: Soothing, natural, refreshing, healing, fresh. Of all the colors in the spectrum, green offers the widest array of choices.
  • Purple: Regal, spiritual, sensual, elegant, mysterious.
  • Neutrals: Timeless, natural, classic, quality, quiet. Achromatics are literally classified as without colors.
  • White: Lightweight, pristine, pure, bright, innocent, simplicity.


Design is everywhere. As a collective audience of viewers we are bombarded every minute of our lives by the visual world. Design, by definition, is a highly controlled and purposeful activity. Nothing ?just? looks good in commercial art- everything has purpose. Every graphic is ?doing? something no matter how large or small, no matter if it?s in six colors or one, no matter if it?s a simple 2d logo, or even a painting by Salvador Dali. Commercial art is a tool for advertising and can be understood objectively. True, there will always be room for personal preferences, subjective tastes, and cultural biases, but as a foundation and a starting point, commercial art benefits greatly from the guidelines science has provided.

Original Article written and information compiled from references as stated by Robert J. Orndorff, 08/2001


1. – 2001 James T. Shaw
2. Pantone Guide to Communicating with Color – 2000 Leatrice Eiseman, Grafix Press Ltd.
3. Flexography and the Graphic Arts – 1973 George H. Anthony, Flexographic Technical Association


In the age of stock photos, clip art, and graphic design templates, the web is proliferated with web sites that all feel the same. One reason for this is that the materials a web designer uses typically are limited to the photos and graphics supplied by the client. Custom artwork is expensive, as with unique stock imagery, so many clients cannot afford to spend the money for photography that really stands out.

FCC?s solution to this problem is to provide access to custom photography while we design the look and feel of your web site.

We have found that by using graphic elements that we obtain from your place of business help us develop a page design that is truly one of a kind.

Here are two examples of this design method.

Fionn Mac Cools Irish Bar

We were contracted to implement a content management system into the client?s existing site design and also upgrade the look and feel to something more eye catching. That ?something? was left solely to us. We could have created graphics from scratch and used the theme of Ireland and traditional pubs to guide us – but this has been done before. To do it again, but better, would be a fine approach, but we went a step further.

We decided to visit the pub with photo gear in tow and see what inspirations we could find. The result was very successful as we immediately saw many design ideas based on the decor and architecture of the Pub itself. Below is a shot for the main header graphic. We used Adobe?s Photoshop to manipulate the beautiful sign outside the pub and we also used the wood pillars as frames for the page layout.

You can see in the photo of the main page area that the building?s sign is a stand out. Now the Fionn Mac Cool web site is memorable in the same way. The look and feel of the pub is now embedded in the site design.

JB Woodworking

Tasked with a similar project, we also found that a trip to the client?s workshop paid off as we where able to find our inspiration from the natural environment of the client. Below is another header graphic created from the actual wood and tools found in the J.B. Woodworking shop.

This graphic is particularly effective as the tools shown exemplify the kind of custom craftsmanship the shop is known for. The other design elements were inspired by of all the blue prints the shop had out on the worktables. The logo was also designed by FCC.


We believe that custom photography is the key to an outstanding web design. It is a creative approach to the age old challenges of business advertisement - attract attention and be memorable.

The Five Laws.

In the case of unity and variety, which are the key components in establishing an effective design, Gestalt Theory or ?the psychology of the relationships of form? is the most important set of concepts to consider. It is one of the more well known scientific methods for describing the formal components of art.

There are five laws. Each law explains different ways in which the mind groups objects together to process what is seen. The mind always does this- it tries to make sense of what it sees. Good designs use unity and variety extensively and everything within the format is controlled with this in mind. Gestalt theory is simply a scientific foundation describing how the mind organizes visual data. The stronger the clarity of form, the better the design.

The emphasis or focal points of a design (as mentioned previously) are controlled by the dynamic relationships in Gestalt Theory. The stronger the groupings or relationships, the more strikingly an element will be noticed. Designs have multiple groups, each falling somewhere in the overall interplay of dominance and subordination. This should always be a highly controlled dynamic.

  1. The Law of Closure: States that the mind will supply the missing pieces in a composition. Therefore not everything has to be ?spoon fed? to the viewer. The art can suggest an image with far more power, than it can by trying to artificially render its likeness.
  2. The Law of Continuance: States that the eye will continue along and established path. Arrows and lines running in vertical or horizontal direction will influence the eye to keep looking in that direction. The image of a road will coerce the eye to follow it to the vanishing point. Curved lines will suggest a destination. Focal points can be created strongly by the use of lines of perspective pointing in deliberate directions.
  3. The Law of Similarity: Objects with the same size, color, and shape will be identified as groups quickly and attract the eye. Size is the most powerful similar attribute.
  4. The Law of Proximity: Objects positioned close together, touching, overlapping, or combined within a frame, will be identified as groups quickly and attract the eye. Overlapping is the most powerful proximity attribute.
  5. The Law of Alignment: Lining up objects in the format is a powerful way to create Gestalt. Alignment establishes a reconcilable order in a composition. Alignments can be obvious or subtle. Alignment creates unity and balance. Subtle alignments make for harmonious designs.

Always Be Useful…

?The Internet is about usability, … The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.? ~ Jakob Nielsen, Author of Designing Web Usability

  1. Motivate. Design your site to meet specific user needs and goals. Use motivators to draw different user ?personae? into specific parts of your site.
  2. User task flow. Who are your users? What are their tasks and online environment? For a site to be usable, page flow must match workflow.
  3. Architecture ? it?s 80% of usability. Build an efficient navigational structure. Remember ? if they can?t find it in 3 clicks, they?re gone.
  4. Affordance means obvious. Make controls understandable. Avoid confusion between emblems, banners, and buttons.
  5. Replicate. Why reinvent the wheel? Use ergonomically designed templates for the most common 8-12 pages.
  6. Usability test along the way. Test early in design using low-fidelity prototypes. Don?t wait until the end when it?s too late.Know the technology limitations Identify and optimize for target
  7. Browsers and user hardware. Test HTML, JavaScript, etc. for compatibility. Know the technology limitations. Identify and optimize for target browsers and user hardware.Test HTML, JavaScript, etc for compatibility.
  8. Know user tolerances. Users are impatient. Design for a 2-10 second maximum download. Reuse header graphics so they can load from cache. Avoid excessive scrolling.
  9. Multimedia ? be discriminating. Good animation attracts attention to specific information, then stops. Too much movement distracts, slowing reading and comprehension.
  10. Use a stats package. Monitor traffic through your site. Which pages pique user interest? Which pages make users leave? Adjust your site accordingly.

Site Information

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All demo content is for demonstration purposes only, intended to show a representative example of a live site.

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Theme Guides

Crystalline Tutorials.

Documentation covering many aspects on how to use the October 2010 theme from installation to logo editing instructions.

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Download our RocketLauncher package to install an exact copy / replica of the Crystalline demo on your own server or domain.

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