Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Before humans learned to appreciate the aesthetics of color, there were far more practical aspects of communicating with color. Our very survival depends on the ability to identify necessary objects and/or warning signals whether they are animal, vegetable or mineral and color is an integral part of the identification process.

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In the case of unity and variety, which are the key components in establishing an effective design, Gestalt Theory or “the psychology of the relationships of form” is the most important set of concepts to consider. It is one of the more well known scientific methods for describing the formal components of art.

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